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Among the And I think to myself what a wonderful world vintage shirt Additionally,I will love this most popular items at Moda Operandi for the summer and fall are a glitter bathing suit by Oseree and crystal-trimmed pumps by the Tbilisi-based brand Mach & Mach. Both are about as sparkly as a garment or accessory could be—proving that luxury shoppers are definitely embracing a happy, carefree sense of style. MatchesFashion.com’s Kingham categorizes this kind of shopping as “hopeful” purchases. “Work-from-home looks and hopeful purchases have been on the increase, as well as dresses from designers such as The Vampire’s Wife, Vita Kin, Gabriela Hearst, Toogood, and Lisa Marie Fernandez as the weather improves.” In perhaps the most hopeful move of all, shoppers are also gravitating toward occasionwear. “Our wedding edit is up by 25%,” says MatchesFashion.com’s Kingham. “I’ve also heard from our private shopping team that our customers are wanting ‘uplifting pieces’—it’s lovely to know that fashion can help lift the spirits.” The message: Shoppers are saying “I do” to a better future.

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A fringed coat by Gabriela Hearst was a preorder best seller on Moda Operandi. Sustainability and community, two practices promoted by Marine Serre, will fuel shoppers in the And I think to myself what a wonderful world vintage shirt Additionally,I will love this future. Many of the retailers spoke about the importance of building an emotional connection and community with their clients. “We have heard that our clients are not always looking to shop, but are seeking an escape from their day-to-day. They have a thirst for content and storytelling. Whether it is a recipe exchange, a Zoom event, or reminding her why she loves fashion with our beautiful editorials, we are engaging her on an intimate level,” Moda’s Aiken says. At Moda, shoppers are more willing to spend full price on a luxury item when it has an emotional resonance. The report explains: “We found that one-of-a-kind heritage pieces are among the most sought-after from the Fall / Winter season, with consumers attracted to the hand craftsmanship of upholstery, tapestries, knits, tartans, and fringing.”