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“Our track pants alone have grown over 130% in the Republican because not everyone can be on welfare shirt Additionally,I will love this last couple of months, and it’s not necessarily surprising, but of course we weren’t anticipating it,” says Net-a-Porter’s global buying director Elizabeth von der Goltz. “We’ve seen that the customers are gravitating toward activewear, loungewear, beauty, and wellness products during this time.” “Like most people, Ssense customers are understandably gravitating toward the comfort of loungewear, but our aesthetic is much more elevated-casual, not sloppy,” says Brigitte Chartrand, the vice president of womenswear buying for Ssense. “Activewear, lingerie, and swimwear are all selling well right now.”

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Ssense’s vice president of menswear buying, Federico Barassi, echoes this: “As more people are working from home, comfortable attire has been top of mind for our customers. Loungewear and footwear are our best-selling categories right now. T-shirts, joggers, sneakers, and slides are outperforming all other categories at the Republican because not everyone can be on welfare shirt Additionally,I will love this moment, and we’ve also seen an increase in eyewear purchases.” To meet customer interest, the Canadian retailer has introduced a number of exclusive collections tailor-made for this stay-at-home moment. “Shoppers come to Ssense for a refined offering of luxury and elevated loungewear, so going into this season many of our exclusive womenswear capsule collections were catering to this demand,” Chartrand notes, citing an exclusive Jacquemus capsule collection as a particularly well-timed collaboration. A terry cloth Gil Rodriguez capsule is likewise doing well, as are buzzy items with a lounge-y feel, like Ssense’s exclusive Off-White Nike sneakers. “Overall, brands that are offering elevated loungewear, like Sporty & Rich, are on fire.”